This is an inside look at the memo we’ll use to raise our $2.2 million Seed round. Our goal is to provide early investors, employees, and advisors with insights into Sonora as a business. This memo captures the essence of our vision and what Sonora is working to build, as a snapshot of January 2025.
<aside> 💡 Sonora is on a mission to redefine how businesses connect with their customers in the age of AI.
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[https://docs.google.com/presentation/d/1dsMugodWHMdKWft55_Og2mKCvG9_JhnIBBkgP-spUd0/edit?usp=sharing](https://docs.google.com/presentation/d/1dsMugodWHMdKWft55_Og2mKCvG9_JhnIBBkgP-spUd0/preview?usp=sharing)
<aside> 🎯 In short, we’re building an AI-native customer intelligence platform.
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25 years ago, Salesforce revolutionized CRM by replacing clunky, CD-based software with a cloud-hosted platform. While groundbreaking at the time, traditional CRMs now feel outdated in an AI-driven world. Systems today essentially serve as UI overlays on databases that rely on time-consuming manual data entry. The result? Stale, fragmented, and siloed information spread across disconnected systems.
Sonora reinvents customer intelligence for the LLM era. Our platform synthesizes feedback from all customer-facing channels—email, calls, support, and community forums—through native integrations with core systems. Instead of searching through scattered notes or tickets, users can simply ask Sonora: “Which customers approaching renewal are at risk of churn?” and instantly receive actionable insights.
This moment is reminiscent of the dot-com boom, when businesses urgently needed websites. Today, businesses urgently want AI. Sonora starts by complementing existing CRMs with real-time, AI-powered customer data and a conversational interface. As our AI engine evolves, we aim to consolidate fragmented point solutions into an AI-native, vertically integrated customer intelligence platform.